Joi Guitars

By Reuben Forsland

The art of guitar building is so much more than making a beautiful instrument. The detail of exact measurements and the intrinsic qualities of the different woods is what truly makes a guitar sound the way you desire. Precision in tone, resonance, and differentiation for each note played are the standards for a JOI guitar. Perfecting sound for the clients tonal desires and requirements – starting with my own bracing system, then matching it with the right combination of woods. That achieves two key things: the most ideal sound and absolute client satisfaction.

Reuben Forsland is well-known for his respect of traditional building methods, yet is always exploring new design and concepts through the use of rare and exotic woods and materials. His philosophy of building a great guitar extends to lives of the people it will touch through passion, inspiration and music .

Location : Saanichton, Canada

Website :

The joi Collection

The joi collection includes some unique, world-class instruments
exhibited with the boutique guitar showcase, Curated by Jamie Gale

Hendrix, entour 2023

Photographed by Jamie Gale

The Tree, entour 2022

Photographed by Jamie Gale

Fire & Blood, entour 2022

Photographed by Jamie Gale

FS, entour 2023

Photographed by Jamie Gale

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