The art of guitar building is so much more than making a beautiful instrument. The detail of exact measurements and the intrinsic qualities of the different woods is what truly makes a guitar sound the way you desire. Precision in tone, resonance, and differentiation for each note played are the standards for a JOI guitar. Perfecting sound for the clients tonal desires and requirements – starting with my own bracing system, then matching it with the right combination of woods. That achieves two key things: the most ideal sound and absolute client satisfaction.

Reuben Forsland is well-known for his respect of traditional building methods, yet is always exploring new design and concepts through the use of rare and exotic woods and materials. His philosophy of building a great guitar extends to lives of the people it will touch through passion, inspiration and music .