Júlio Martins & João Petiz
ava guitars
“together with the thriving and innovative attitude of engineering to questioning the status quo, consider it and redesign it.”
Crossing the boundaries and questioning the orthodoxies, in a symbiotic blend of art, tradition and technology, AVA is a guitar studio inside a design studio named Everythink.
Júlio Martins and João Petiz bring the emotional, stylish and individual senses of design together with the thriving and innovative attitude of engineering to questioning the status quo, consider it and redesign it.
As a challenge to go further and think why not, their premise is not to integrate wood in their creations, using, instead, composite materials, while keeping the archetypes of musical instruments.
Júlio Martins & João Petiz
life with strings attached | podcast
Boutique Guitar Showcase Curator, Jamie Gale in conversation with Julio Martins and João Petiz, the founders of Everythink, a design company based in Portugal with an incredibly diverse portfolio of projects. From airplanes and medical equipment to guitars and robots, they design products, services and experiences that impact people's lives in a positive, easy and happy way.
Filmed on location in Porto, Portugal. This discussion includes the connections across disciplines, the value of generalists, and why designing a guitar is so much harder than you might think.
Design thinking, from carbon fibre electric commuter planes, to iconic guitars.