Lenny Piroth-Robert
Daddy Mojo Electrics
“It is crucial for me to take a big step back and ask questions that are essential but often overlooked or ignored due to tradition or expectations..”
I studied Fine Arts at Concordia University with a specialization in Painting & Drawing, making a living in visual arts in my mid-twenties while exploring the Canadian gallery scene.
I grew up in a creative environment, doing mural work, faux finishes (which were hugely popular in ‘90s) and scenic painting for my parents’ design firm in Montreal. They made props, window displays and conceived mannequins for old school department stores throughout the 1980s and into the early 2000s. Working for them as a kid was my first exposure to the “atelier” setting, a work environment which immediately felt natural and, as it turns out, has followed me my entire career.
I eventually got into guitarmaking by building whimsical instruments inspired by Depression-era jug bands after seeing an ancient cigar box guitar for the first time on the internet. Its sheer simplicity and historical significance struck a chord. I remember thinking it was the most beautiful object I’d seen in a very long time. I made a replica for myself in the studio and, quickly, one fretless three-string instrument multiplied into a few more. Soon enough my painting space was littered with dozens of weird sounding stringed oddities. This in essence was the beginning of Daddy Mojo Stringed Instruments. After a chance meeting with Luca Tripaldi (Instagram), my creative partner for the subsequent ten years, the painting studio was slowly transformed into a full-fledged guitar workshop. Daddy Mojo has from the very beginning been dedicated to handcrafting quality instruments inspired by the heirloom of American blues and roots music. As builders, We have taken every opportunity to pay tribute to the resourcefulness and ingenuity of the primitivists with equal regard to the style and sophistication of the American classics. Over the course of a decade, we’ve tweaked and perfected close to twenty original cbg models as well as a line of bespoke solid bodies, chambered and archtop guitars